Project: Multi-Platform Organic Content Strategy

Role: Associate Social Media Strategist → Senior Social Media Strategist

Brands: BuzzFeed, BuzzFeed Celeb, Tasty, A*Pop

Timeline: 2020–2024

The Challenge

BuzzFeed’s flagship verticals needed a refreshed, platform-native content strategy that could scale across Meta channels while maintaining brand identity and increasing engagement.

Strategy

• Built audience-first content frameworks tailored to each vertical

• Created data-driven publishing systems emphasizing experimentation, A/B testing, and platform-native storytelling

• Strengthened editorial cohesion by aligning cross-team workflows and brand voice guidelines

Execution

• Owned end-to-end content production and daily publishing, averaging 20+ posts/day across Facebook & Instagram

• Oversaw editorial calendars, quality control, and real-time content pivots

• Launched new series, voice-driven posts, and optimized formats designed for shareability and watch time

• Coordinated with video, design, and editorial teams to ensure cohesive multi-platform execution

Results

• Delivered 85M+ monthly referrals across BuzzFeed’s flagship brands across Facebook

• Increased post engagement by +100% for BuzzFeed Celeb’s Instagram

• Increased post engagement by +94% for BuzzFeed Tasty’s Instagram

• Produced consistent high-performing content across high-volume channels, publishing 80+ pieces of content daily

Skills Demonstrated

Content strategy, social analytics, cross-platform storytelling, editorial planning, high-volume publishing, brand development