I’m a creative-led social marketing strategist with 7+ years of experience leading content development, editorial planning, and high-impact social campaigns for iconic brands including Creators (by Instagram), BuzzFeed, BuzzFeed Tasty, BuzzFeed Celeb, and BuzzFeed A*Pop. My background spans across social media management, creative strategy, production coordination, and video content—allowing me to approach every project with a blend of storytelling, strategy, and operational expertise.

My creative philosophy centers on purposeful storytelling: content should be voice-driven, culturally aware, and rooted in audience insight. I believe the strongest ideas live where creativity and performance meet, and I build strategies that help brands show up authentically while driving measurable engagement and growth. From scripting and producing short-form video, architecting editorial calendars, and managing daily publishing workflows, I design content ecosystems that bring brand personality to life.

Across teams and client partnerships, I’m known for elevating creative ideas, shaping inclusive online communities, and running high-volume publishing operations with clarity and precision. I excel at launching new initiatives, mentoring emerging talent, and collaborating cross-functionally to transform insights into compelling creative. At every level, I bring structure, creativity, and a solutions-oriented mindset—ensuring the work not only resonates, but delivers.