Project: Social Media Management for @creators

Role: Social Media Manager (Contract via TEKsystems)

Timeline: November 2025–present

Platforms: Instagram, Threads, Broadcast Channels

The Challenge

@creators needed strategic, high-quality social content that clearly communicated Instagram’s value to creators, while staying culturally relevant and maintaining rapid publishing cadence.

Strategy

• Built platform-specific content strategies for IG, Threads, and Broadcast Channels

• Developed copywriting frameworks centered on clarity, creator value, and thumb-stopping hooks

• Established a proactive trend identification process to accelerate reactive content

Execution

• Managed daily scheduling, posting, and real-time editorial updates

• Conceptualized, wrote, and produced original copy and content concepts

• Managed Threads with a daily posting strategy and active community management

• Developed and maintained a Broadcast Channel educating creators on product updates + best practices

• Collaborated with Editorial Lead to maintain a precise, accurate content calendar

• Surfaced trends, identified partnership opportunities, and pitched creator collaborations

Results

• Strengthened @creators’ editorial consistency and creator-facing messaging

• Improved content clarity and engagement through custom messaging frameworks

• Established the brand’s Broadcast Channel as a trusted educational resource

• Positioned @creators as a dynamic, creator-first voice across multiple platforms
  

Skills Demonstrated

Copywriting, community management, trend forecasting, creator partnerships, editorial planning, platform strategy