Project: Earnings-Focused Content Strategy

Role: Senior Social Media Strategist

Platforms: Facebook & Instagram

Timeline: 2022–2024

The Challenge

Meta monetization required a new operational workflow, optimized content formats, and a revenue-focused publishing strategy to significantly boost earnings.

Strategy

• Built an earnings-centric production workflow across teams

• Designed content formats optimized for Meta monetization features

• Implemented a structured performance review cycle to refine top-performing concepts

Execution

• Led ideation-to-publishing process for earnings-eligible content

• Trained team members on monetization best practices and platform-specific requirements

• Oversaw publishing cadence, quality control, and analytics feedback loops

Results

• Generated $500K+ in revenue within a two-year period

• Developed a repeatable content workflow adopted across multiple BuzzFeed verticals

• Increased monetized content output while maintaining brand consistency

Skills Demonstrated

Revenue strategy, content optimization, team training, Meta monetization, advanced analytics, workflow development