Project: Team Development & Operational Excellence

Role: Senior Social Media Strategist

Timeline: 2022–2024

The Challenge

The social team needed improved onboarding, better training consistency, and a framework to help junior team members grow into high-impact roles.

Strategy

• Developed a standardized onboarding system and skill-building program

• Created digital playbooks and platform-specific guides

• Built a supportive leadership environment focused on mentorship and collaboration

Execution

• Led onboarding for new hires through workshops, training sessions, and guided practice

• Created scalable, evergreen training resources and best practices

• Mentored several direct reports on content planning, production, and analytics

• Paired junior teammates with real projects to help build confidence and core skills

Results

• Reduced onboarding ramp time for new hires

• Improved overall team execution and content quality

• Successfully developed junior staff who contributed directly to high-impact campaigns

• Strengthened team cohesion and operational workflows across verticals

Skills Demonstrated

Leadership, mentorship, curriculum design, team operations, training documentation, cross-functional communication