@jessica
@jessica
who is @jessica?
about me:
I’m Jessica (she/her), a social media strategist at BuzzFeed. I work on curating content for social publishing and developing social media strategies for BuzzFeed’s branded channels like BuzzFeed, BuzzFeed Video, A*Pop, BuzzFeed Celeb and more. I’ve been called a “social media queen” by my colleagues and always strive to create work that targets business needs while improving overall brand voice online.
personal projects:
During my free time, I devoted my energy into further developing the A*Pop brand by writing and producing Asian-centered and adjacent content. You can find links to my work on the next page! When I’m not doing all of that, I send out infrequent issues from The Tiny Report, my substack newsletter about Internet and pop culture commentary. It’s small but mighty, just like me.
In addition to my work with BuzzFeed, more content I’ve created can be found on my personal Instagram, Tiktok, and Twitter accounts, where I focus on fashion, beauty, and lifestyle content.
Lead for BuzzFeed A*Pop’s brand — I spearheaded the brand’s redesign! I continue to lead brand strategy and work on AAPI-related content for both the A*Pop brand and BuzzFeed as a whole.
Editor and writer for the BuzzFeed Daebak K-pop newsletter and lead for BuzzFeed K-pop Twitter account — I profile K-pop talent which you can learn more about on the next page.
Editorial lead for K-pop Puppy Interviews for both BuzzFeed Celeb site section and BuzzFeed Celeb YouTube — working with talent like Stray Kids, Seventeen, ENHYPEN, and more.
Writer of various original interviews for AAPI talent — from musicians, content creators, and more.
a few work highlights:
what people say about me:
“Jessica is a go getter and shows initiative to make strategy shifts with downtrends and continuously tries to find new ways to experiment. Tackling new projects does not intimidate Jessica and she proactively suggests new experiments. She is used to adjusting to platform changes and last minute strategy shifts. One of her strengths is the ability to execute ideas and experiments independently. We will rarely have a project falling through the cracks if she’s working on it. ”
connect with me →
You can tweet at me @jessicakuma_ , DM me @jessicakuma_, or email me at jstbui@gmail.com
For all BuzzFeed related requests, please email jessica.bui@buzzfeed.com